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Gandhi es una librería mexicana que se ha hecho well-known por usar un copywriting ingenioso, lo que refleja bien su vínculo con las letras.
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Piensa que contar con agencias no es ni parecido a trabajar con un profesional. Dispondrás de todo un equipo trabajando para tu estrategia en vez de tener únicamente a una persona.
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Pero ¿en qué contexto se pueden aplicar las técnicas de copywriting? Aunque lo hayas visto principalmente en temas de Web optimization o marketing and advertising digital, puedes adoptar el copywriting como un estilo de vida, si lo deseas.
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